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This web site johnnyvillewoods.com has the following in the web site, "Order Now Get Your Stick." Our analyzers noticed that the webpage also stated " BASEBALL BATS KNOWN TO MAN." The Website also said " CARVED DEEP INTO THE WOOD. Johnny, born and bred in Cleveland, was a local sports hero during his college days, and knows how it feels to be honored by trophies and ticker tape parades. He has come back home, where he now makes what is quite simply the greatest gift you can give a guyperiod. We specialize in putting YOUR custom logo, YOUR signature, and MOST importantly YOUR very own handwritten salutation on the bat." The website's header had personalized bats as the most important optimized keyword. It is followed by custom bat, engraved baseball bat, and custom wooden bats which isn't as ranked as highly as personalized bats. The next words johnnyvillewoods.com used was heirloom baseball bat. baseball gifts was included but might not be seen by search crawlers.